National — On July 4th, 2024, Ms. Nattharada Kunaviwattananon, the President of the Specialty Coffee Association of Thailand, revealed that the specialty coffee market in Thailand continues to grow by at least 25% annually in terms of the number of shops and baristas. This growth is driven by changing consumer behavior and large operators expanding
Thailand’s Specialty Coffee Market Surges 25% Annually, Driven by Consumer Shifts and Expansion
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