National — On September 11th, 2024, Ms. Thapanee Kiatphaibool, the Governor of the Tourism Authority of Thailand (TAT), announced a new initiative aimed at boosting the Thai tourism industry through soft power with the “Charming Thailand: 5 Regions” event series. This campaign will showcase Thailand’s rich cultural heritage and innovative attractions through large-scale events across
TAT Launches Major Tourism Event Series to Boost Thai Economy through Soft Power
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