Thailand, February 26th, 2025 – The Tourism Authority of Thailand (TAT) is set to boost tourism in 2025 by leveraging Thailand’s “Soft Power” and promoting “must-visit cities” to attract global travelers, particularly from China. TAT Governor Thapanee Kiatphaibool announced that the strategy aims to expand tourism markets, increase travel frequency, and drive visits to various
TAT Targets 8 Million Chinese Tourists in 2025 with Soft Power Strategy
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